The Ministry of Industry and Trade has recently issued Decision No. 2269/QD-BCT (dated August 8, 2025), officially approving the domestic market development and consumption stimulus programme and strengthening the “Vietnamese People Prioritise Using Vietnamese Goods” campaign for the 2025-2027 period.
This decision is considered a strategic move for domestic trade, helping Vietnamese products expand their reach while contributing to macroeconomic stability and promoting sustainable growth.
According to the Ministry of Industry and Trade, the programme aims to stimulate domestic consumption and develop domestic trade towards modernity with fast yet sustainable growth.
The specific goal for 2025 is a retail sales growth of about 10.5%, striving for 12%, thereby contributing to the economic growth target of 8.3%-8.5% as directed by the prime minister. The programme also targets the participation of at least 15 million consumers and over 50,000 enterprises.
For the 2026-2027 period, the programme aims to build a modern domestic trade foundation rich in Vietnamese identity and nationwide coverage; develop retail models with strong Vietnamese characteristics; promote a digital transformation ecosystem; and connect cross-border trade infrastructure. The long-term goal is to place Viet Nam among the countries with the world’s most attractive retail markets.
To achieve these goals, the Ministry of Industry and Trade outlined solutions such as focusing on stimulating domestic consumption, organising special communication campaigns, such as “Vietnamese People Use Vietnamese Products”; and running nationwide trade promotion and consumption stimulus programmes, such as the “Vietnam Shopping Festival”, the National Concentrated Promotion Programme, and other domestic trade promotion activities. It also focuses on combining trade promotion with domestic tourism promotion and cultural events, festivals nationwide to stimulate consumption of Vietnamese products.
Additionally, the programme will strengthen support for production and retail enterprises, especially private enterprises, to access preferential credit packages; offer preferential tax policies, fee reductions approved by competent authorities, ensuring compliance with international commitments, prioritising enterprises with high localisation rates, products with traceable and authentic origin, green technology standards, ESG compliance, reinvestment or connection to domestic production chains.
For 2026-2027, the focus will be on perfecting the legal framework, creating a transparent legal corridor and a fair competitive environment for domestic market development; issuing mechanisms and policies supporting domestic production, protecting consumer rights; developing modern domestic trade infrastructure synchronising e-commerce, traditional markets, supermarkets, and logistics to promote goods circulation, improve service quality, and enhance competitiveness.
