Accordingly, hospitality and friendliness have long been regarded as among the factors that have helped Viet Nam's tourism industry make a positive impression on international visitors.
In MoneySuperMarket's list of the world's top 10 cities with the friendliest customer service, Edinburgh, the United Kingdom, topped the ranking with 59% positive customer reviews. Ha Noi, representing Viet Nam, ranked second with 58.6% positive reviews. Another representative from the United Kingdom, Liverpool, secured third place with 58.3% positive reviews.
The remaining cities in the top 10 are Paris (France), Dublin (Ireland), Montreal (Canada), Vienna (Austria), Abu Dhabi (the United Arab Emirates), Birmingham and Bristol (the United Kingdom). With this result, Ha Noi is the only city from Southeast Asia to feature in MoneySuperMarket's ranking.
The ranking of the world's top 10 cities with the friendliest customer service was compiled based on an analysis of more than 100,000 customer reviews of businesses across 107 cities worldwide.
The data were aggregated from restaurants, tourist attractions, entertainment venues and experience-based services to reflect visitors' levels of satisfaction with the quality of customer service at each destination.
Viet Nam is frequently recognised as a destination whose people are open, welcoming and willing to assist visitors.
According to MoneySuperMarket, the spirit of community, hospitality and strong social cohesion are among the factors that create a positive impression on visitors to Ha Noi. These qualities also enable Viet Nam's capital to provide tourists with friendly experiences throughout their visits and while using local services.
The Viet Nam National Authority of Tourism noted that Ha Noi's latest ranking once again demonstrates that hospitality and friendliness remain key factors underpinning the appeal of the capital in particular and Viet Nam as a destination in general for international visitors. These values also help reinforce Viet Nam's image as a safe, welcoming, attractive and experience-rich destination on the global tourism map.
