Organised by the city's Department of Industry and Trade, the event aimed to promote consumer protection as a long-term, essential task for all levels of government, businesses and society.
Speaking at the event, Vo Van Chung, Vice President of the Vietnam Consumer Protection Association, emphasised that safeguarding consumer rights is a collective responsibility requiring cooperation from state agencies, enterprises and consumers.
He noted that Hanoi's efforts in recent years have strengthened awareness and compliance with consumer protection laws.
Authorities outlined six key tasks to enhance consumer protection, including strengthening state management, increasing public education, organising promotional events, tightening online business regulations, encouraging wider participation in Consumer Rights Day, and fostering a responsible consumer culture.
Following the launch, Hanoi will host a series of events, such as the "Green Goods Fair for Consumers", "Consumer Appreciation Week" and legal education initiatives.
In addition, the Ministry of Industry and Trade will collaborate with Hải Phòng authorities to hold a nationwide Consumer Rights Day launch event, amplifying the campaign’s reach across the country.
