Themed ‘Responsible connection towards green supply chain’, the four-day event is jointly held by the city People’s Committee and the Ministry of Industry and Trade.
The conference includes direct B2B meetings between 13 leading retail groups in Vietnam, four e-commerce platforms and wholesale markets with nationwide producers and enterprises.
Some 700 booths are featured to introduce the specialties of participating localities and regions.
Notably, a livestream shopping campaign is taking place from 9 AM to 11 PM on September 26. Hosted by 19 content creators, the campaign introduces online shoppers to more than 200 products, including specialties and typical OCOP products of 45 cities and provinces.