Ha Noi strengthens OCOP product and trade village promotion linked with tourism in 2025

In order to foster sustainable tourism and promote the capital’s unique products, the Ha Noi Department of Industry and Trade has announced a plan to organise a series of exhibitions and trade fairs for OCOP products, handicrafts, and traditional trade villages in 2025.

People in Van Phuc Silk Village dry silk. (Photo: NDO)
People in Van Phuc Silk Village dry silk. (Photo: NDO)

Implementing the Programme No. 04-CTr/TU on March 17, 2021 by the Ha Noi Party Committee, and Plan No. 389/KH-UBND on December 30, 2024 by the Ha Noi People’s Committee on developing the Creative Design Centre, the Department will introduce, promote and sell OCOP products and products of trade villages associated with tourism in areas of Ha Noi in 2025.

The Department of Industry and Trade has issued the plan to organise a series of exhibitions in 2025 to promote the development of OCOP products and trade villages associated with tourism. It aims to support businesses, rural industrial facilities, and artisans in displaying and promoting traditional local products, OCOP products, and handicrafts in traditional sectors such as ceramics, bamboo and rattan weaving, and garments of Ha Noi, meeting the shopping demands of both domestic and international visitors.

According to the plan, the Department of Industry and Trade will closely coordinate with the Ha Noi Department of Tourism, relevant departments, district and commune People’s Committees, local authorities, and handicraft associations to carry out these events. Notably, the exhibitions will be integrated into tourist tours, helping traditional trade villages become indispensable destinations in the journey of discovering the thousand-year-old cultural values of the capital.

A highlight of the exhibition series will be events held directly in the famous trade villages. This model will help visitors gain an authentic view of the production process of handicrafts, instead of only seeing them on display at a single venue.

The exhibitions are expected to take place in the third and fourth quarters of 2025 at four key locations, each linked with a distinctive trade village.

In Gia Lam District: Bat Trang Pottery Village will attract tourists with an event held in Giang Cao Village.

In Me Linh District: OCOP products, handicrafts, and ornamental flowers and plants will be displayed.

In Thach That District: Fine wood products will be exhibited in Canh Nau Commune, which is famous for traditional carpentry.

In Thanh Oai District: Visitors will admire products from Phuong Trung conical hat village at an exhibition in Kim Bai Town.

The above events will not only be venues for displaying and selling ceramics, bamboo and rattan, or garment products, but will also feature live trade and re-enactment performances. These activities will help the public gain a deeper understanding of the cultural values and sophistication of the handicraft products. Thereby, they will raise awareness and appreciation for preserving traditional trade villages.

In addition, relevant authorities will work together to ensure product quality control and prevent counterfeit and imitation goods, to build greater trust among visitors. This collaboration shows the city’s determination to boost socio-economic development, promote the image of the capital of a thousand years of civilisation, and help traditional trade villages maintain and develop sustainably in the future.

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