The programme will feature around 3,000 products, including OCOP-certified items, outstanding rural industrial goods, golden-brand products, price-stabilised essentials, high-tech agricultural produce, and distinctive regional specialities.
The event aims to strengthen supply–demand linkages, stimulate domestic consumption, and expand the internal market for Vietnamese goods, supporting the city’s 2025 retail sales growth target of over 18 per cent.
Beyond trade promotion, the week forms part of the national campaign “Vietnamese People Prioritise Vietnamese Goods”.
It also serves as a practical platform for local authorities and businesses to reinforce connections among suppliers, distributors, and consumers.