Japanese Ambassador to Vietnam Umeda Kunio, representatives of the Japanese business association in Da Nang and leaders of Japanese cities such as Sakai, Kisarazu, Minasaka and Kawasaki attended the opening ceremony.
The annual event, which has been held since 2014, opened to the public with 60 pavilions at the Dragon Bridge Park, displaying information on tourism, education, traditional cuisine and shopping.
Two seminars on tourism promotion and human resources training cooperation among Japanese and Vietnamese travel agencies and universities were organised on the same day with the participation of 150 businesses and diplomats.
A Japanese tea-making exchange will take place among representatives from Da Nang and Sakai city at the Japanese-invested Gran Vrio Da Nang on July 26.
At the event, Da Nang and Kisarazu will sign a memorandum of understanding on multi-field cooperation between the two cities.
The Kawasaki Frontales junior football team will play two friendly matches with local teams at Chi Lang Stadium on July 27-28.
Artists from Japan and Vietnam will also stage traditional joint-performances and demonstrations of Yosakoi, flashmob, cosplay and Ikebana flower art over three nights from July 26-28.
The annual event helps promote tourism and culture for local and Japanese artists and businesses. Japanese tourists were the second largest group visiting Da Nang last year, with more than 400,000 visiting the city. Local airlines operate direct routes from Da Nang to Osaka, Narita and Tokyo.
