Senior Trade and Investment Commissioner from the Australian Trade and Investment Commission (Austrade) Rebecca Ball expressed her delighted to welcome representatives of Australian cotton back to Vietnam with an expanded and more diverse delegation this year, comprising of iconic and innovative brands, workwear, school wear, and leisure brands as well as a leading cotton specialist from the CSIRO.
“In 2022, Vietnam was the largest export market for Australian cotton, with a 38.8% market share and on current trends it appears Vietnam will remain one of our largest export markets for Australian cotton,” she said.
From 2020 to 2022, Australia’s exports of cotton to Vietnam rose from 78 million AUD to an incredible 1.69 billion AUD. Key supply factors such as favourable weather conditions, increased national crop, premium quality, proven sustainability track record, competitive prices, and proximity are key advantages that have buoyed Australian cotton exports to Vietnam.
Meanwhile, the Australian Cotton Vietnam Week was led by the Australian Cotton Shippers Association (ACSA) and Cotton Australia and supported by the Austrade. It included seminars and visits to the mills and manufacturers in the three cities.
The seminars provided an overview of the Australian cotton industry, updates on the 2023 season, the broader market, and brand demands. This is also a chance to deepen the knowledge of Vietnam’s textile manufacturers of the Australian cotton supply chains and Australian sustainability practices.