The event is part of a series of trade promotion programmes in Ha Noi in late 2025 to stimulate domestic consumption and stabilise the market.
The fair features 300 booths, including product display areas and spaces for trade, food, and showcasing typical products.
Nearly 100 manufacturing businesses, cooperatives, and representatives from industry associations from 15 provinces and cities, including Hanoi, Dien Bien, Lai Chau, Ninh Binh, Nghe An, Nha Trang, and Ca Mau, participated in the exhibition, showcasing high-quality branded products.
At the fair, consumers and visitors can explore and purchase specialty products, OCOP products, products from traditional craft villages, textiles, leather goods, household items, and more.
The fair is scheduled to run until December 15.