Held under the theme "Da Nang – Return to Origins", the annual event once again showcases the city's signature tourism products, reinforcing its position as one of the region's leading destinations for events and festivals and further enhancing the reputation of the "most liveable city".
Building on the success of a series of major international cultural, sporting and tourism events recently hosted by the city, the 'Enjoy Da Nang Festival 2026' is expected to serve as a major highlight, marking a year of strong momentum for the local tourism industry.
The festival is expected not only to stimulate economic growth but also to play a key role in promoting Da Nang's image and enhancing the city's appeal on both the domestic and international tourism map.
This year's festival is distinguished by its theme, "Da Nang – Return to Origins". While continuing to innovate each year, the 2026 edition focuses on reconnecting visitors with the city's most genuine values—its natural beauty, cultural heritage and local way of life.
Visitors are invited to immerse themselves in the turquoise sea, long stretches of sandy beaches, the relaxed rhythm of a coastal city, the warmth and hospitality of its people, and the enduring traditional cultural values that continue to thrive alongside modern urban development.
Speaking at the opening ceremony, Nguyen Thi Anh Thi, Vice-Chairwoman of the Da Nang People's Committee, underscored the city's commitment to sustainable tourism development: "We hope that every visitor to Da Nang will not only enjoy our beautiful natural landscapes and high-quality tourism products, but also experience the sincerity and hospitality of our people. These are the enduring values that Da Nang strives to uphold as it continues to build its destination brand and develop its tourism industry.".
To maintain its appeal and competitiveness in a changing environment, Da Nang will continue to mobilise resources to invest in distinctive tourism products and further improve the quality of its tourism services.
