The event held in the pedestrian zone around the Hoan Kiem lake aims to promote cultural exchanges, honour cultural heritage, and ramp up tourism promotion activities, Nguyen Thi Mai Anh, Deputy Director of the Hanoi Centre for Investment, Trade and Tourism Promotion, told at a press conference last week.
With 150 booths displaying products from nearly 100 travel businesses, including Vietnam Airlines and Vietravel, it is hoped that these will serve as a magnet to attract visitors.
Travel firms will launch a range of stimulus programmes, along with organising mini-game shows to attract visitors.
Most notably, products of the capital’s craft villages such as Bat Trang, Van Phuc, and Duong Lam will be showcased as part of the festival.
Special tours aimed to explore heritage sites throughout Hanoi including Co Loa citadel, Thang Long imperial citadel, and Vinh Nghiem pagoda will also be introduced to visitors.
Within the event’s framework, a conference on how to develop heritage tourism products will be held on March 23. In addition, a cyclo parade to re-enact the traditional wedding of Hanoians will be held on March 25.