Ho Chi Minh City honoured as Asia’s leading MICE tourism destination

Ho Chi Minh City was recognised as the “Leading MICE Tourism Destination in Asia” at the 2023 World MICE Awards held in Berlin on March 6.
Vietluxtour's MICE tourists in February 2024.
Vietluxtour's MICE tourists in February 2024.

This is the fourth time in a row that the city has received this title in recognition of its modern infrastructure, rich history and diverse culture, creating an ideal destination for international MICE tourism events.

Graham Cooke, president of the World Travel Awards, said that Ho Chi Minh City is the leading dynamic and attractive destination in Asia. He noted that with the vision of becoming a global tourism centre, the city will be a driving force to attract high-class corporations and tourism brands, ready to become a regional and global MICE tourism centre.

“We are very proud to receive this award, which is a recognition of the tireless efforts and dedication of the city’s tourism industry. Ho Chi Minh City strives to become a leading destination in Asia by 2030, with the image of an Open-minded - Youthful - Vibrant - Exciting - Future-oriented city,” said Deputy Director of Ho Chi Minh City Department of Tourism, Bui Thi Ngoc Hieu.

The World MICE Awards is a prestigious annual award honouring destinations, hotels, airlines, venues and MICE tourism service providers, which is part of a series of awards developed from the World Travel Awards.

NDO