The programme is organised by the Agency for Innovation, Green Transition and Industry Promotion under the Ministry of Industry and Trade.
The products on display are those that have been recognised as exemplary rural industrial products at national and regional levels, as well as green technology products that are energy-efficient and environmentally friendly.
Thanks to their outstanding quality, high usability, and ability to meet the tastes of both domestic and international consumers, over 60% of the products displayed at the fair have already entered distribution channels and supply chains nationwide.
Despite their small to medium scale, rural industrial establishments play an important role in creating jobs, preserving traditional values, developing local economies, and participating more deeply in supply chains.
Promoting green transition in rural industry is not only an inevitable requirement but also a major opportunity for businesses to upgrade their technology, expand markets, and improve competitiveness.
Within the framework of the trade fair, rural industrial establishments will also take part in activities such as consultancy; business networking; strengthening cooperation in the production, processing, and consumption of high-quality rural industrial goods; and forming sustainable production-consumption chains.
The virtual reality and digital technology exhibition zone also introduces green production, energy-saving solutions, and circular technologies to help enterprises keep pace with new trends and improve production processes towards green, clean, and smart models.
The fair will run until December 8.
