Leveraging the expertise of its Vietnamese brewmasters who possess an in-depth grasp of local tastes, SABECO incorporated European technology along with high-quality imported ingredients to develop a new beer that has outstanding aroma and flavour and is easy to drink.
333 Pilsner marks the first addition to Bia 333's range – one of the pioneering beer brands of Vietnam.
Lester Tan, CEO of SABECO, said: “The introduction of 333 Pilsner reinforces our position as one of the leading beer brewers in Vietnam. With the talent and spirit of SABECO's Vietnamese brewmasters, we will continue to deliver on our commitment to offer high quality products to the market, apply world-class innovation in our operations, and prioritising ethics in the way we conduct our business. By doing all this, we want to reflect our efforts towards sustainable growth while contributing to the progress of the country and embody the spirit of modern Vietnam.”
Patsy Lim, Deputy General Director of Marketing at Sabeco, said that they are always thrilled to see long-standing brands rejuvenating themselves to cater to the new generation of consumers.
"This is perfect for Vietnamese consumers who prefer an extra smooth, seasonable beer when enjoying social gatherings with family and friends," Lim said.
An outstanding feature of Bia 333 Pilsner lies in the utilisation of hops from the Hallertau region in Bavaria, Germany – the world's largest hop-growing area. These hops serve as a key premium ingredient in Bia 333 Pilsner, enhancing its refined flavour profile with a subtle bitterness that complements its well-balanced taste.
By combining quality ingredients with European extended cold fermentation technology, 333 Pilsner delivers a lighter and smoother taste that sets it apart from other beers on the market, elevating the overall drinking experience. The innovative process involves fermenting the beer at low temperatures, followed by extended aging at even colder temperatures, which enhance the beer's natural aroma and ensure a smooth taste, resulting in a bright, clear beer colour.
The new extra smooth 333 Pilsner, with an alcohol content of 4.3 per cent, is presented in two elegant variations: a high-necked green bottle (330ml) and a tall, sleek can, both featuring a modern, premium design that embodies a refreshing character.
As a prominent corporation in Vietnam, SABECO is committed to success through creating positive impacts and contributing to the country's development by excelling in business performance, adhering to best industry practices, and fostering talent.
