This event has been identified as the highlight of this year's summer tourism season in Khanh Hoa, and as a program to respond to the 2022 National Tourism Year.
The programme is organised with a scale of about 200 tourism, commercial and culinary stalls operating in an open space format with no ticketing, aiming to create the conditions for tourists and locals to easily visit, learn, access and use products and services. Meanwhile, localities and businesses also have a chance to meet customers, introduce themselves and offer to sell new and attractive tourism products and services through cultural and artistic activities, prize-winning games, and promotional tours.
The culinary area introduces the typical culinary culture, allowing for interaction with visitors through the inclusion of Vietnamese cuisine and street food, while also displaying and introducing OCOP products along with typical products of Khanh Hoa as well as other localities across the country.
In addition, the festival has organised activities to introduce tourism association products between Khanh Hoa and Dak Lak "Sea and forest", Khanh Hoa and Lam Dong "Sea and flowers", and many other provinces and cities across the country, as well as between Khanh Hoa, Vietnam Airlines and Vietjet Air.
The event is expected to attract more than 100,000 visitors.
Continuing with the group of summer activities is a series of activities and events on the occasion of Vietnam's National Day (September 2) with the theme "Nha Trang - Autumn returns", including 11 different activities and events.
The highlights of the series are the art programme to celebrate the 77th anniversary of the August Revolution and National Day, the art programme "Nha Trang - Autumn returns", and the performance of a play about the Can Vuong movement.
Dan da (stone music instrument) - a unique culture of the Raglai people in the mountainous district of Khanh Son, Khanh Hoa Province.
The series of activities and events mentioned above promises to bring a vibrant and attractive atmosphere to people and tourists when choosing Nha Trang and Khanh Hoa as tourist destinations on the occasion of New Year 2023.
Accompanying the festival activities in Nha Trang City, there will be many activities taking place in localities in the province, such as the Ninh Hoa Town Food Festival held in the Doc Let tourist area of Ninh Hoa, and the performance of Bai Choi singing in the Ninh Hoa Town and Khanh Son Fruit Festival, scheduled to take place from August 4-7.