The product is aimed at drivers, sports players and women as currently there is no similar domestically produced product.
Non-alcoholic beers are imported into Vietnam but they are often sold at high prices of around VND80,000-130,000 per can while Sagota is priced at nearly VND12,000 per can.
According to Sabibeco, the production of their new alcohol-free beer, Sagota, follows the normal beer production process except an alcohol reduction process is added.
The non-alcoholic beer is expected to contribute to reducing drunk-driving traffic accidents, the negative effects of alcohol to health and will hopefully spur domestic consumers to use domestic goods.
