On the afternoon of July 28, the Viet Nam Culinary Culture Association (VCCA) held a ceremony in Ho Chi Minh City to announce and launch the Vietnam Tea Culture Federation, the Ho Chi Minh City Tea Culture Branch, and the Da Nang Tea Culture Branch.
The event marked a significant step in the development of a network of specialised organisations on tea culture under the VCCA, aiming to connect artisans, researchers, tea growers with processors, businesses, training institutions, and the tea-loving community nationwide.
The formation of this network is expected to create a foundation for promoting the value of tea culture, connecting stakeholders in the industry, and gradually transforming Vietnamese tea into a unique experiential tourism product with a distinct Vietnamese identity.
Accompanying and supporting the event is the “Preservation and Development of Vietnamese Tea Culture” festival, including activities such as exchanges, experiences, introductions to the value of tea culture, community networking, and a workshop titled “Viet Nam — The Cradle of Tea in the World.”
Within the framework of the launch event, the first “Preservation and Development of Vietnamese Tea Culture Festival 2026” was held, creating a space for exchange and connection among stakeholders in the Vietnamese tea ecosystem, including tea growers, producers, processors, artisans, researchers, businesses, distributors, training institutions, and the tea-loving community.
Through experiential activities, product introductions, cultural exchanges, brand networking, and knowledge sharing, the festival contributed to bringing the unique values of Vietnamese tea closer to the public; while promoting the connection between heritage preservation and the development of products, brands, tourism, and services.
On the occasion, delegates exchanged ideas at the workshop “Vietnam — The Cradle of the World's Tea”, a key professional activity of the launch ceremony. With the participation of researchers, experts, artisans, representatives from universities, research institutes, and businesses, the workshop focused on discussing the origins of tea plants, the history of tea development in Viet Nam, indigenous knowledge, processing techniques, tea-drinking customs, and the role of tea in national cultural life.
