The directive comes as the domestic economy maintains its growth momentum, with positive developments in production, business activities, and consumer spending. However, global market instability, inflationary pressures, and fluctuations in raw material and fuel prices could affect production and distribution costs, as well as domestic price levels.
According to the Ministry of Industry and Trade, Viet Nam’s Gross Domestic Product (GDP) grew by 9.01% in the first nine months of 2026 compared to the same period in 2025. Total retail sales of goods and consumer services reached an estimated 5,926 trillion VND, an increase of 13.4%. However, the average Consumer Price Index (CPI) for the nine-month period rose by 4.52%, indicating that the challenge of controlling inflation remains a pressing concern.
Notably, consumer demand is projected to continue rising through the final months of 2026 and into early 2027, particularly for food, foodstuffs, fuel, and goods serving the Lunar New Year holiday. Furthermore, potential volatility in the costs of imported raw materials, fuels, and other production inputs necessitates that the management of supply and demand be handled in advance, proactively, and flexibly.
To ensure supply and market stability, the Ministry of Industry and Trade has directed local Departments of Industry and Trade to closely monitor market developments, consumer demand, and the supply capacity for essential goods. Particular attention should be paid to items that have recently experienced price increases, such as food, foodstuffs, petroleum products, and construction materials, as well as goods serving production and consumption during the year-end period and the Lunar New Year (Tet).
Local authorities are tasked with proactively developing plans to secure supplies and maintain reserves of essential commodities. They should also encourage manufacturers, distributors, supermarket chains, wholesale markets, and convenience stores to participate in market stabilisation programs.
Efforts to connect supply and demand, including the organisation of trade fairs, markets showcasing Vietnamese products, and large-scale promotional campaigns should be intensified to stimulate consumer demand and support the sale of domestically produced goods.
Furthermore, local authorities must prioritise ensuring supply for rural, mountainous, remote, and isolated areas, as well as islands and regions affected by natural disasters. They should also coordinate with transport and logistics providers to develop distribution and transport plans, promptly addressing any logistical bottlenecks, especially in the days leading up to Tet.
Businesses involved in the production and trade of essential goods are required to develop production and supply plans for the Tet holiday. They should proactively maintain reasonable reserves of materials, raw inputs, and fuel, while focusing on cost reduction and the efficient use of domestic materials.
Distributors must strictly oversee supply operations to prevent shortages or artificial price surges caused by distribution bottlenecks, speculation, or stockpiling.
Regarding the petroleum sector, key distributors and wholesalers must strictly comply with regulations on circulating reserves, ensure that their total petroleum supply meets the minimum allocated quotas, and maintain uninterrupted supplies. They must also ensure that business operations are not disrupted and that demand for production and consumption is fully met during the year-end period and Tet.
In parallel with securing supply, market inspection and control are being intensified. The Ministry of Industry and Trade has required the Department of Domestic Market Management and Development to direct market surveillance forces to focus on detecting and strictly handling violations, including speculation, stockpiling, improper price listing, violations in e-commerce, and the trading of counterfeit goods, smuggled products, goods of unknown origin, and substandard products.
Particular attention should be paid to inspecting goods with high demand during the Tet holiday, including food, confectionery, sugar, fruits, tobacco, alcoholic beverages, soft drinks, and other essential consumer goods.
The Ministry of Industry and Trade has also instructed its subordinate units to closely monitor supply, demand, and price trends; coordinate the management of state-regulated prices; support businesses in boosting exports; mitigate trade deficits; and ensure an adequate supply of essential commodities. Initiatives such as supply-demand matching programs, trade promotion activities, centralised promotional campaigns, and the promotion of Vietnamese goods will continue to be carried out to stimulate domestic consumption.
Businesses are required to submit reports on their production and supply plans for the year-end period of 2026 and the Tet 2027 before December 10, 2026. Furthermore, they must submit implementation progress reports before January 22, 2027, and implementation result reports before February 11, 2027.
