The permanent exhibition centre (Block A Square Building) promises to become a lively destination attracting large crowds, especially young people. A series of engaging activities will take place here, such as meetings and exchanges with renowned artists; gaming forums; performances, talks and interactive sessions on the gaming industry; art auctions; along with many distinctive cultural and artistic programmes.
The stage at Block A Square Building will be active continuously from 9 a.m. to 10 p.m. throughout the exhibition, creating a bustling and vibrant atmosphere with countless exciting experiences to discover.
The first floor features displays and showcases of the achievements and products of 12 Vietnamese cultural industries, with diverse activities highlighting creativity and integration potential.
The second floor opens a meaningful cultural journey of exploration. It is a convergence of the diverse cultural colours of Viet Nam’s ethnic groups, a place to honour unique intangible heritage values through exhibitions curated by units under the Ministry of Culture, Sports and Tourism.
This area also dedicates a space to displaying photographs from the Media Contest on Human Rights with the theme “Happy Vietnam – Viet Nam Happiness 2025”. The authentic and emotional frames portray a beautiful, culturally rich country, radiating joy of life and national pride.
Visitors are invited to explore an emotionally rich “resting corner” within one of the most large-scale and impressive exhibitions ever, where they can both admire art and feel the heartbeat of a youthful, dynamic Viet Nam full of aspiration.
