The event features a diverse range of activities across multiple locations, including President Ho Chi Minh Statue Park and Nguyen Hue Walking Street, Lam Son Park in front of the Municipal Theatre, the Export Showroom at 92 - 96 Nguyen Hue Street (District 1), as well as various historical sites, cultural landmarks, tourist attractions, and iconic structures throughout Ho Chi Minh City.
According to the organisers, this year's festival serves as a crucial bridge to elevate Vietnam’s global presence while reaffirming the importance of preserving and promoting the cultural heritage of the Vietnamese Ao Dai. Additionally, the festival is expected to create positive socio-economic impacts, boost tourism, and drive the growth of the fashion, handicraft, and service industries. It also presents opportunities for businesses to access new markets and expand cooperation and development.
The festival celebrates the elegance of the Ao Dai through artistic performances, strengthening intergenerational connections with Vietnam’s rich historical and cultural values.
The event also commemorates significant historical milestones, such as the 1,985th anniversary of the Hai Ba Trung Uprising—a symbol of patriotism and the resilient spirit of Vietnamese women—and the 115th anniversary of International Women’s Day (March 8, 1910 – 2025), honouring women’s immense contributions to the nation’s development and progress.
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| At the 2024 Ho Chi Minh City Ao Dai Festival |
The festival also marks the 50th anniversary of the Liberation of the South and National Reunification (April 30, 1975 – 2025), symbolising national pride and Ho Chi Minh City's aspiration for development and global integration. Beyond its cultural significance, the event aligns with the City's major celebrations and contributes to achieving the tourism sector’s ambitious goals including attracting 8.5 million international visitors and 45 million domestic tourists, with projected revenue of 260 trillion VND, accounting for 13% of the city's GRDP.
In its 11th edition, the 2025 Ho Chi Minh City Ao Dai Festival features the participation of over 30 high-profile ambassadors, including prominent figures from politics, economics, beauty pageants, music, and film. Additionally, 53 renowned Ao Dai designers from across Vietnam will showcase their creations.
