According to the forecast of booking.com in 2023, 74% of Vietnamese tourists believe that travel is always a valuable experience for them, and over three-quarters, 78%, believe that summer is the best time to travel.
Despite concerns about the global economic crisis, travellers do not intend to abandon their travel plans. Instead, they are considering more cautious budgeting for their trips.
Data from the online travel platform shows that destinations with beautiful beaches remain the top choice for Vietnamese tourists this summer. Da Nang continues to hold the top position and is the most searched domestic destination by Vietnamese tourists for summer 2023, followed by Nha Trang and Phu Quoc.
Beside beaches, local tourists are also concerned about big cities such as Hanoi and HCM City, as well as less bustling cities like Da Lat and Hoi An Ancient Town.
All of these cities are on the list of the top 10 most searched destinations for this summer by domestic tourists that includes Da Nang, Nha Trang, Phu Quoc, HCM City, Da Lat, Hoi An, Hanoi, Ha Long, Hue, and Ba Ria Vung Tau.
Particularly, Hanoi has risen to 7th position in the list after being absent from the top 10 last summer.
In addition to domestic destinations, Booking.com also reveals popular international destinations chosen by Vietnamese tourists, the top of which is Bangkok in Thailand, followed by Singapore, Paris, Tokyo, Seoul and New York.
The Hanoi Department of Tourism said the city welcomed more than 10 million travelers, up some 54% over the same period last year. The city has set a target of attracting 22 million tourists this year, including three million international travellers.
