Co-organised by the Department of Culture, Sports and Tourism of Can Tho City and the People's Committee of Cai Rang district, this year's festival, with the theme of Conservation and Development of Cai Rang Floating Market Culture, has 15 activities, such as a contest of a floating market, where agricultural and local products are sold on boats; an exhibition of traditional cakes; Can Tho’s first Miss Ao Ba Ba (Vietnamese silk pyjamas) beauty contest; performances of folk music, including Don Ca Tai Tu (southern folk music).
Cai Rang floating market has been established for more than a hundred years, becoming a famous river market at home and abroad, imbued with the unique culture of river dwellers and a national intangible cultural heritage.
Can Tho City has strived to preserve and promote the cultural values of the floating market, diversify tourist products, and ensure hygiene, security, safety, and quality of services to attract visitors to Can Tho floating market, over the past years.
The festival runs until July 12.
