The awards are directed by the Ho Chi Minh City People’s Committee, which has assigned Tuoi Tre Online Newspaper to coordinate with the municipal Department of Industry and Trade in organising the event.
Launched in 2020 under a plan of the municipal People’s Committee, the Ho Chi Minh City Golden Brand Awards have become a prestigious honour, recognising and lauding enterprises with outstanding contributions to building and developing brands for products, goods, and services.
In 2026, Ho Chi Minh City — an urban centre that contributes about one quarter of the national economy — has entered an entirely new development space. It is now a mega-city bringing together three strategic growth poles: a financial-commercial centre, an industrial-innovation centre, and a seaport-logistics centre.
With the theme “Creating new growth drivers”, the organisers hope that the city and its enterprises will answer the questions: “What are those drivers?” and “What will create new growth drivers?”
The awards are expected to continue encouraging enterprises to invest systematically in brand building and development, enhance competitiveness, promote innovation, fulfil their responsibilities to the community, and pursue sustainable development. They will also help cultivate the reputation of Ho Chi Minh City as a dynamic and innovative economic hub, with a business community that is growing stronger and integrating more deeply into the world.
The organisers will accept enterprise applications for the voting process from August 1 to September 30, 2026.
The organising board is expected to announce the voting results and present the awards in October 2026. It will also collect consumer feedback on eligible enterprises, conduct assessments and scoring, and select outstanding brands based on the award criteria.
